A real estate investor who has bought a distressed property or a property not in perfect and pristine condition, looks to refurbish and sell the property at a higher rate. In order to enhance their profit margins, they often seek to save money from every possible source, from the closing costs or not paying commissions to the brokers by selling the property themselves.
Though there are some properties that are easy to sell and they do not need any broker or any big effort on the part of the owner to get the property sold, in such cases investor is laughing on the way to the bank, having saved a lot on commission. But most of the deals are never easy like this and if you are not aware of the nuances of selling the house then there is a greater probability that you may mess up big time and either your house would stay unsold for a long period of time or have to sell it at a lower price.
This is where an expert real estate agent would come handy, as they know how to advertise your house in an effective manner, by making effective use of MLS and spread the word about your house to thousands of agents in your region. An expert real estate agent knows how to create an effective buzz around your property and get many potential buyers vying for it.
One of the biggest mistakes that real estate investor make during the showing is to try to highlight every small or big feature of the house to the extent that it bores the buyers and they end up losing interest in the property. An experienced real estate agent understands the psyche of the buyer and they highlights the best features of the house with out being too preachy and more informative. This increases the chances of getting buyers getting interested.
As a seller, you could be biased towards your property as being the best in the market and put up a price tag that is on the premium side. But an experienced realtor knows the market and is aware of the recent sales of similar properties within your vicinity and knows what price tag would be best for your home to get the buyer’s attention and ensure a prompt sale.
So, you can try to sell your home with out a real estate agent but if you do not succeed then it is always wise to get an experienced realtor onboard to get a quick sale.