Technology vs. People Skills: Which Real Estate Strategies Will Win?

by | Sep 28, 2020 | Blog

Traditionally all the businesses, since the time immemorial, have gained new customers and nurtured them through personal relations. Real estate business has been no exception, infact it is one of those businesses where the entire enterprise is built upon the invaluable and carefully nurtured human relationships.

Since the past few decades technology has completely transformed the way, businesses reached out to their customers. There is lots of automation happening at every stage, social media helping real estate professionals to get access to a huge potential client base.

So a debate has arisen whether technology will overtake personal relations in the time to come and the entire real estate business would be conducted from with in the confines of the office and the need to hit the field and meet the people would be vastly reduced?

To arrive at a conclusion, lets first have a look at what magic tools does the technology is bringing to the table and whether these tools eliminate the need for an offline communication.

Drones have come up remarkably in the last few years, earlier were used primarily for espionage and security, now see their use getting vastly expanded. Amazon has started to use them for the lightening fast deliver of their products. Policing has become less human intensive with their help. Realtors also have started using drones. Drones are being increasingly employed for real estate listings including residential homes, apartments, vacant land and commercial properties Drone camera technology can be used to get still images, video, multiple overhead map images, and even 360 degree panoramas.

Then there is big data that is being put to use by the realtors to get better prospects quickly which helps you to focus all your efforts on better targeted marketing with a significant increase in ROI.

Though these tools expedite the entire lead generation process but unless you meet those prospects face to face, your chances at getting their business will be slim because customers want to meet and communicate with their service providers before they sign on the dotted line.

So technology and personal relations would go hand in hand, this is what we at American Made Home Solutions have experienced and we have learned and mastered to use both of these to our advantage.

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